Helping light up a

For Magic of Lights, a multi-city holiday lights experience, we were tasked with designing a collection of handheld signs for photo booth locations that would enhance guest interaction and create memorable, shareable moments. The goal was to introduce playful, personality-driven elements that appealed to families, couples and groups of all ages while remaining cohesive with the overall Magic of Lights brand.

The signage leaned into light-hearted humor and familiar holiday themes, featuring bold typographic phrases and illustrated concepts such as a “Naughty” directional arrow, a winter-clad Chihuahua paired with “Feliz Navidad,” and crowd favorites like “Spot the Family Scrooge” and “Dear Santa, It Was Her!” Each piece was designed for instant readability, strong visual impact and ease of use across a variety of lighting environments.

The final set of signs added an interactive layer to Magic of Lights photo booth experiences nationwide, encouraging guests to play, pose and personalize their photos. By blending humor, clarity and charm, the signage helped transform simple photo moments into lasting holiday memories, reinforcing Magic of Lights as a fun, family-friendly seasonal tradition.